SEO Tips And Tricks To Excel In Shopify

SEO Strategies
e-commerce
June 7, 2022

Table of Contents

To get on top of one of the most popular e-commerce websites.

Shopify offers an extensive range of tools to help merchants find success in their business and customers easily navigate the website. The platform's user base demonstrates its popularity with small businesses looking for increased exposure and large corporations requiring more complex features such as multi-site management or international shipping services ̶ all without breaking your bank account. 

Shopify has managed to create a trustworthy e-commerce platform and facilitate optimization for professional sellers.

One of the main reasons Shopify's success can be attributed in part due to its users' ability (and given tools)to create reputable online stores through ease and accessibility on their end. This helps them stand apart from competitors who must work hard at marketing themselves and maintaining high standards when operating such businesses--a challenging task indeed!

The success of your online store depends on technical SEO for Shopify. Although the technology makes optimizing pages simple, you should always consider how each new product will affect what's rankings and organic traffic - because without basic search engine optimization (SEO), no matter who or where one sells their goods through an e-commerce platform like this one; they'll be left behind in SERPs with nobody seeing their adverts!

Shopify SEO Best Practices 

It's critical to set the correct foundations for your SEO efforts before working on the more difficult SEO tactics. Here's a rundown of some of Shopify's most crucial SEO suggestions. You'll struggle to achieve much success if you don't do these: 

  • You must have a paid membership.

To sell efficiently on Shopify, you'll need to pay for a membership. Shopify will prevent search engines from indexing your website if you're using the free trial edition. Your website will not appear in search results if search engines like Google do not index it. So, if you're serious about starting a Shopify business, upgrade to the paid plan first. 

  • Make use of a custom domain.

Your e-commerce store will appear more professional, trustworthy, and ultimately more enticing with a custom domain. People will be considerably more likely to visit www.onlinestore.myshopify.com if the domain is www.onlinestore.com. Connecting your custom domain is always preferable to using the Shopify tag, making your website look amateurish and not make a good first impression. 

  • Ensure safety.

Because the security of your e-commerce store is a ranking factor, make sure SSL encryption is enabled to avoid harming your SEO. This should be enabled by default in Shopify; double-check that it is! 

  • Optimize for mobile devices. 

Most people access the internet and purchase using a mobile or portable device. If your website isn't mobile-friendly, you're turning away many potential customers. Use Google's mobile-friendly tester to see how well your website is optimized for mobile. 

Connect Your E-commerce Site to Google Resources

You should use a few Google tools and connect them to your Shopify account. The first step is to set up Google Analytics. This will allow you to track your website visitors and offer you helpful information that will help you improve your SEO in the future. Connect your store to the Google Search Console as well. This will show you which terms your website ranks for, allowing you to target new phrases in the future. In addition, you need to construct a sitemap and submit it to Google Search Console. A sitemap informs Google about which pages to index, which improves your SEO. Shopify generates an XML sitemap for you automatically, submitting a breeze. 

Search Engine Optimization (SEO) on the Page 

On-page SEO refers to all tactics you can use within your website's content. They're significantly easier to execute for many people and don't require much technical knowledge. 

Here are some of the most crucial on-page SEO recommendations for Shopify: 

  • Optimization of keywords

When it comes to on-page SEO, keyword optimization is one of the most critical approaches. The keywords you choose will impact which result pages your items, categories, and homepage will appear on, so think about them carefully. 

When creating a new product, the term you're targeting must appear in the title tag, product description, and naturally across the page. The tricky part is deciding which keywords to use. 

Searching for a word that defines your page on Google is a free way to do this. If the ranking sites are comparable to your e-commerce store, check the title tags to see if any recurrent phrases can be used as keywords. 

Using software like Ahrefs Keywords Explorer is another more data-driven technique to find your keywords. You can use this software to search for keywords and obtain necessary information such as how frequently that term is searched, how competitive the result pages are, and better-related alternatives.

Your products will begin to climb the rankings once you have the proper keywords and add them to your sites in a natural approach. 

  • Make your descriptions.

Product descriptions are vital for Google as well as for your customers. Writing distinctive product descriptions is a beautiful technique to encourage customers to buy your products because more information about what you're selling is obtained. 

Furthermore, if they're selling the same thing, far too many brands have a duplicate copy for their product descriptions, which is frequently lifted from the manufacturer's website. Taking the effort to develop engaging, informative, and crucially tailored product descriptions may help your company stand out from the crowd and help you identify yourself and build a more defined brand voice. 

  • Add some alternative text.

The photos of your products provide the most information to your customers about the product. But, on the other hand, your photos contribute no more content for Google, making them useless until you add alt text. 

Alt-text means telling search engines what your photos are, which helps them grasp the product and what your website is about, boosting your SEO significantly. 

A decent alt text description can also help your photographs rank on Google Image Search, which can help them gain even more visibility. When it comes to alt text, don't just stick to keywords and adjectives. Instead, you should write a descriptive copy relevant to the rest of the page's content. 

Alt-text is also a straightforward approach to make your website more accessible because visually impaired people who use text-to-speech software can utilize it to understand your product better. 

If you run a site audit and find that you're missing a lot of alt text from your already live images and products, you can use the plugin Smart SEO. This is thought to be the most excellent SEO plugin for Shopify, as it allows you to fix them all at once, saving you a lot of time. 

  • Creating connections 

Obtaining connections to your items and pages from other websites increases website authority, making your brand more trustworthy and increasing the likelihood that Google will rank your e-commerce business. In addition, a connection to one of your pages is almost a virtual endorsement of your site's quality. Thus, it would be best if you try to get as many backlinks as possible.

The difficulty is that building quality backlinks is complex and requires effort and outreach. You aim to gain backlinks from high-authority websites linked to the niche of products you sell when creating backlinks. You can find them by looking for websites that already link to your competitors. They might be interested in linking with you if they're interested in linking to their merchandise. 

SEO in a technical sense 

Technical SEO for Shopify is all about making changes to the backend of your website so that you can improve its overall performance and rank higher on search engines like Google. This technical stuff may seem difficult at first. Still, it's worth seeking professional help when implementing these changes properly because otherwise, they could do more harm than good in terms of decreasing traffic from organic sources over time.

Fortunately, specific technical jobs are relatively straightforward to complete. For example, on your Shopify website, you should execute the following technical SEO things: 

  • Developing a solid website framework 

A decent website structure makes it easier for your consumers to navigate your website, allowing them to locate the products and pages they're looking for quickly and easily. It can also assist Google in better understanding your site, allowing it to rank higher. 

The key to a successful website structure is to establish a hierarchy. Your primary categories should be at the top of your hierarchy, followed by possible subcategories, and finally, your items. 

You'll need to build collections on Shopify before creating categories, which you can do on the products tab. If you're going to add a product that fits into this new collection, make sure you add it to the collection first. Then, to make sure these collections are easily accessible, go to your navigation settings and add them to your main menu. 

  • Increasing the speed with which pages load 

The speed of your page loads has an impact on your rating. If it takes a long time for your page to load correctly, that's a bad user experience, and Google will punish you for it. 

As a result, it's critical to do all necessary to increase your page loading time and make it as fast as possible. However, enhancing page loading speed necessitates the optimization of pictures and code, which may be too complicated for an untrained person to accomplish. 

Thankfully, the Shopify App Store has a plethora of fantastic plugins that can automatically increase your page speed. For example, page Speed Optimizer by Booster Apps is one of the top SEO plugins for Shopify. This program will optimize photos and compress code in the background to make your website more responsive. 

  • Incorporating Schema Markup 

Rich results pages always tend to perform better on Google. This is because rich results are displayed at the top of Google and include additional information such as star ratings and a quick peek at the pricing and other features. 

You can use Schema Markup to increase the SEO of your e-commerce website and get rich results. As a result, Google will have more structured data and better grasp your data's context.

Adding schema to other systems can be difficult and involves some basic code. However, with Shopify, you can easily add product markup by simply filling in a few pieces of information and letting Shopify do the rest. The price, reviews, how much of the product is in stock, and other details can all be added this way. This can help your product listing and, as a result, your SEO ranking. 

Wrapping up

When it comes to SEO for your popular Shopify store, a few things will help you rank higher on search engines. First, your content should be original and distributed across different channels so people can find them easily without having an account or subscription from where they're shopping online at all times! 

It would be best to have keywords in appropriate places throughout text-related materials like titles/headings, as this helps crawlers understand more quickly whether something aligns properly with their query.

Optimization is crucial when selling products as an e-commerce business. However, with well over a million stores hosted on this platform alone, it means that there are over 1 million potential competitors, making it pretty challenging to stand out and be seen.

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