Spencer Gease photography is a Minneapolis-based wedding photography service. If there’s one thing Spencer prioritizes to ensure a smooth shoot with the couple, it’s developing understanding and a friendly bond with them. Photos turn out to be even more natural and lovely when the couple is comfortable with the photographer; therefore, Spencer makes sure he knows the couple well and the bride and groom are familiar with him as well. Spencer feels that wedding photography is a very big deal because the photographs are the only way to look back at your special day and if they turn out to be disappointing, there’s nothing the couple can do. Spencer Gease wanted an attractive space to display his work and provide info about his business to his potential clients. Therefore, he contacted the Creative Labs team for a website revamp.
It is due to Spencer’s passion and ability to befriend the couple that his photos turn out to be like a dream, so Spencer wanted to show some behind the scene photographs to the visitors on his website to create a sense of transparency. Further, he wanted us to keep the colors wedding-themed and not to opt for any dark shades as they would not evoke wedding vibes. One more requirement he wanted us to fulfill was to include a review section so the potential clients can have raw feedback from Spenser’s previous clients. Lastly and most importantly, he wanted a responsive website with the least loading time as lagging websites repel visitors.
First of all, what Spencer’s business website needed was an updated logo. We came up with a minimalistic logo that delivered his business’ mission and goals within one glance. The color scheme we decided to apply to his website was a combination of different shades of gray and white which exuded an elegant wedding vibe which was our main goal. Then we proceeded to add a separate section for client reviews with the couple’s pictures side by side. On the homepage of the website, we included some of the best works of Spencer in a slide show. After the application of suitable SEO strategies and CTAs throughout the website to ensure a splendid user experience.
After presenting the website to Spencer Gease and his team, they were elated to find that the Creative Labs team had fulfilled all requirements. As a result of the updated web design, Spencer’s business was able to progress significantly as his work now reached a larger audience. Furthermore, his website was compatible with all browsers and devices. The website design wasn’t confusing and navigation was quite efficient. Creative Labs achieved yet another milestone by working with Spencer Gease.