What is SEO? & How Does It Work?
Ever wondered why certain websites appear at the top of Google’s results page when you search for something? That’s no accident – search engines are smart, but SEO is much is smarter. Still, the majority of websites don’t stand a chance in search engines because their creators don’t know how to optimise them. The Internet is a crowded place, and if you want the right people to find your website, you need to be using these tactics to make it happen.
What is Search Intent?
Most people understand that SEO is a way to drive traffic to a website and that by ranking high on Google’s search engine results pages (SERPs), you will be able to attract more customers to your site.
What is Meta Description Tag?
When it comes to on-page SEO, you may have heard about title tags. Well, there’s one element that needs to be paired up with the title: a meta description. If you miss out on an effective SEO meta description, your webpages are going to miss out on precious ranking points with Google and other search engines.
What Is Link Building? – Backlink Factors & Referring Domains
Link building is an essential component of good SEO, no matter what business you run, or what size you currently are. Whether you are a startup looking to find your first customer or a fully-fledged company looking to grow its audience, a link building strategy can help you do both well. But just what is a link building strategy?
What is Keyword Research?
The importance of keywords has come under much scrutiny in recent years, with many SEO experts doubting keywords’ utility for helping a website climb the ranks of Google’s results pages. However, when looking to answer the question “why is keyword research so important,” the focus should not simply be on the keyword itself, but also on how targeted it is and the search intent behind it.
What is Anchor Text?
Search Engine Optimisation (SEO) is something that every single brand needs. It is how you improve your website’s design, its user-friendliness, and, most importantly, how you can get onto the first page of Google’s results page. To put this into perspective, the first result on any given search will, on average, gain a third of the traffic. The second result will get around a fifth of the traffic.
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