Services > Branding

Creating Strong Connections
to build your Brand

The goal of brand strategy is to shape the perceptions of a brand’s audience so that ultimately we can influence them.
With brand strategy we set out the plan for shaping those perceptions through different forms of expression both visual and verbal.

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Rachel Elle PhotographyMatt Forst PhotographyBalmin Bingham Photography

Logos and visual identities that become the hallmarks of wonderful brands

Whether it’s a small logo or a full brand identity, businesses need to have a clear vision for their branding in order to stay ahead of the curve. See how our branding expert can help you with your overall Brand Strategy.

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How We Develop Brand Strategies To Grow Brands Online

Proposal

Please fill out this form to get started. The next steps are:

A brief call to get acquainted and discuss project scope, timeline, and budget (pricing info here). We’ll send a proposal and agreement. If approved, a standard 50% deposit* is required to begin. Remaining payment is due after the work is completed, net 15-30 days

*On larger projects, payment plans with milestones may be appropriate.

Discovery

WorkSheets
Worksheet “homework” will kick off your project. These serve as a jumping-off point for future conversation, and to help organize your thoughts. Your answers don’t need to be polished, don’t worry.
Discovery Worksheet: questions about your history, competitors, and goals.
Brand Personality Worksheet: quick exercises in a fillable/clickable PDF

Samples & Review
You’ll gather and send samples of your existing branding, if you have any, so I can see where we’re starting from and where improvements can be made. We'll have video meetings to talk over your worksheet and evaluate the materials and discuss moodboards.

Concepts

Based on Discovery insights, we’ll create several initial design concepts. We’ll present them in a screen sharing meeting, and send PDFs you can review again afterwards. Once the concepts are finalized we more into a the fourth phase of refinement and launch.

Refinement & Launch

After selecting the best concept, we’ll refine it further if needed. A project scope includes 3 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes less than 3 rounds per project component.)After approval of designs, we’ll create and deliver all final artwork files to you (and any vendors). A typical timeframe for branding is 4-6 weeks

What Does Your Graphic Identity Say About You?

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We believe that your business success depends largely on your brand and how that brand is visually communicated to your target market through graphic design.

Logo design is the creation of a brand’s visual identity

Did you know that long-term memory contains icons and pictures, while short-term memory holds words? One of the many benefits of having a logo is that it is so effective for brand recognition. It’s also critical to differentiate between a logo and a company’s brand. Clients don’t need to know who you are or what you do in order to trust you. Your brand does that, not your product or service.

According to studies, even children as young as three are able to recall well-designed logos. A well-designed logo may give you hope, joy, and even jealousy. Every aspect of the design, from the psychology behind color pick to how it connects with your intended market, is considered. Your logo should match to your company’s image and messaging tone, whether it’s playful, conservative, or quirky.

Creative Labs Logo deisgn

Frequently asked questions

How much time does it take?

Each project is different and hence priced differently based on the requirements, integration and timeline.

To understand the depth of the project we like to schedule a strategy call with you to talk about your goals and your currents needs! This a no-pressure call to get the most accurate understanding of your project.

What if we need more than a brand website?

We know that each business is different, so we make the effort to list all of your essential deliverables before the start of each project in order to establish a unified brand. We work with an wide range of amazing partners who may be added to your project, including the brand, website, photography, video, copywriters, and digital marketers. We also collaborate with launch strategists! Our objective is to help you grow your business both externally and internally. You’ll be fine!

How do you communicate?

We use emails, zoom and internal communication CRM.

I have a bigger project. Can you handle it?

Yes, we can. We have worked with several big clients and helped them scale.

What website platform do you use?

Webflow & Wordpress are the platforms that all of our websites are built on. We’ve also built our sites using Squarespace and Wix. We believe that Webflow is a fantastic tool for building a one-of-a-kind, mobile-friendly site, with excellent backend functionality. Because we understand that each business is unique, we make sure to select the best platform based on your business goals. We also work with external developers on more complicated projects that need a lot of lifting.

Still Have Questions?

Ready to work together?

Let’s connect. Complete our quick form below to schedule a 30 minute consult with our team. We invite businesses looking to collaborate to build their website with Creative Labs.

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