Types And Examples of Content Marketing Strategy

Content marketing is all about telling your story, and in recent years the most effective content has one thing going for it: a creative approach.

It's not enough anymore to just put out information as though you're reading from an electronic medium. People want entertainment with their news these days; they need inspiration or motivation at some point during every day that goes by without engaging them emotionally on some level other than through browsing Facebook feeds (which could very easily become boring).

In recent years, the most effective content marketing strategies have one thing in common: they've all used video.


Over 100 content marketing examples could be wasted if you're looking for a strategy that will work for your organization. So instead, focus on the most significant examples of content marketing in 2020, and you'll be well on your way to success.

Do not doubt our word when we say that they will provide all the necessary information for you to create engaging and search engine-friendly content.

Take a look at these unique examples of content marketing that will inspire you to produce the best content of your life.

Moz – Topic Clusters as an Example

Using this Moz content strategy, Google was able to see that the information provided to searchers was well-organized and of high quality.

Instead of attempting to rank for a large number of long-tail keywords, the topic clusters strategy focuses on a small number of closely linked blog subjects.

At the end of each page, a chapter list connects out to other themed pages within that topic cluster, which is how Moz implements this content approach on their "Beginner's Guide to Content Marketing" book.

These are the advantages of using content marketing:

  • Adds value for the searcher
  • Boosts the credibility of your website
  • Google will see you favorably.
  • When someone searches for your product or service in your area, you may improve your ranking on Google Maps by utilizing Google local optimization to ensure that your business appears in the top three local businesses.

Use of HubSpot's frequent blogging feature as an example

Every day at least one blog is posted on HubSpot's sites, showing their support for frequent blogging. This is an excellent example of a content marketing strategy for boosting your website's organic traffic. Because of the unique capacity of blog posts to earn organic results over time, you both must produce new content regularly and update any old content.

The primary goal is to improve traffic to your website and increase your click-through rate by posting high-quality backlinks and a new perspective on the chosen topic/subject every day.

The advantages of blogging frequently include:

  • Increases the number of visitors to your website
  • Awareness of a company's products and services increases
  • Assumption of authority in your area of expertise
  • Promotes your brand by bringing in new customers.
  • Adds value to the product.
  • Obtains new customers

Why not take advantage of our professional content writing services for those who don't have the time or resources to produce regular material in-house?

Emotional branding: Nike is an example of this.

Every piece of Nike's content marketing strategy is designed to incite and excite. Consider some of their previous advertising campaigns.

Their ad campaign, "Show them what crazy can do." One of the year's best instances of gripping storytelling, this was a standout piece of entertainment. When it comes to Nike, they don't just sell items; they sell dreams.

Nike advertisement

Their motto: "Just do it" is apt. Rather than focusing on what they can't accomplish, Nike urges their customers to focus on what they can do. It's hard to imagine how they could be more relatable. Some of the advantages of emotional branding are as follows:

  • First, your brand's identity is strengthened as a result.
  • Enhances trustworthiness.
  • increases the awareness of a company's brand
  • More material that people will want to share
  • Loyalty is bolstered

It's worth looking into content as a service example (CaaS) rather than standard CMS when you're trying to figure out how to properly share your content across numerous media to ensure that your branding message is conveyed consistently across.

Jeff Hoffman – Email marketing – is the fourth example.

When it comes to email marketing, Jeff Hoffman has mastered the art of finding the right mix between grabbing his audience's attention without being overbearing.

The subject lines of his emails marketing his weekly webinars for sales professionals worldwide are concise, topical, and to the point. Those who are time-strapped and looking for quick and efficient solutions to boost their sales techniques and practices may find all of this intriguing.

Your email marketing plan can be improved in various ways to better appeal to your intended audience. Among these are:

  • Films with interactivity
  • Polls
  • Quizzes
  • Customizable information
  • Creating enticing opt-ins is essential.
  • Creating a Catchy Headline

Utilizing a combination of local SEO and email marketing to better position you against more prominent industry players, we strive to help you succeed locally. Effective email marketing has several advantages, including:

  • First, a global audience can be reached.
  • It's simple to track your progress.
  • An increase in sales
  • Gets the attention of a pre-existing clientele
  • Low-priced
  • delivers communications that are tailored to each customer

An example of influencer marketing: H&M

According to 94 percent of marketers across various industries, influencer marketing is an efficient content marketing technique. But this kind of promotion is only effective if it is done correctly. As a result of their successful influencer marketing programs, clothing retailer H&M has one of the greatest Instagram followings of any fashion brand worldwide.

Fashion blogger Julie Sarinana and famous model Ela Velden helped launch their autumn collection in 2017 with the brand's support. A big lover of the line, Sarina avidly marketed her appearances in it on social media, including her Instagram page.

Influencer marketing has several advantages, including:

  • Increased user participation
  • Increases the number of people who visit your website
  • Produces original material for the web
  • increases customer loyalty to your company
  • Credibility and trust are enhanced.
  • You don't need to partner with a hugely popular influencer to reap the benefits of influencer marketing.

How can you learn from these amazing examples as a marketing content writer?

Even the most experienced content marketer can benefit from looking at the most recent examples of content marketing articles since new and novel strategies in content marketing are constantly being developed.

Content marketing can transform even the most boring product or service into something that captivates and inspires.

Suppose you'd want assistance in developing a content marketing plan that can compete with the most successful campaigns, get in contact with us here right away. We are experts in the generation of ideas and the creation, optimization, and promotion of high-quality material in a wide variety of fields.


We know that content marketing is the future. If you want your company recognized as one in a sea of successful campaigns, get in touch with us today! We specialize in generating ideas and creating great pieces for any industry; all while promoting them across different platforms successfully--just like our clients already love doing.

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