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However, if you know what you're looking for and where to look, you may get a fair idea of the SEO value of terms.
It is important to understand the distinction between high and low-value keywords, identify high-value phrases, and design your keywords based on their CPC value.
Amounts of Money at Stake
You must be familiar with the distinction between value and cost while studying keywords. Even though a keyword is considered valuable, that doesn't mean it will be pricey.
As a result, better conversion rates can be achieved by using more expensive keywords, often known as "high commercial intent keywords." This is because the people searching for them on search engines are actively looking for them.
As a good example of an SEO term with high business intent, "SEO experts London" can be used. This is an excellent use case for pay-per-click advertising because the person who typed in the search term "SEO expert London" is almost certainly going to hire one. As a result, your ad would be at the top of the search results page, providing you with a highly targeted lead.
The common misconception among marketers is that they should only focus on highly competitive, high search volume keywords (find out more about search volume meaning here). Keywords with high commercial intent, on the other hand, are more likely to be searched for by customers looking to make a purchase.
As a result, it's critical to use a combination of high-value SEO keywords and low-cost, highly targeted long-tail keyword phrases. Consider both the worth of the keywords you select and the volume of searches they generate when organizing your SEO campaign.
When and why should you employ high-quality keywords?
To get your website on the first page of Google's search results, you need to examine a wide range of factors, including how well you've constructed your website, how well you've done your link building, and how well you've done your keyword research.
In the case of high-value or high commercial intent keywords, it's important to note that sponsored search campaigns are the ideal way to target them. As a result of:
- PPC (pay-per-click) advertising take control of your search engine rankings and get first-page visibility
- Cost per click, lead cost, and conversion cost can all be optimized.
- Searchers with a commercial mindset are more likely to click on Google Shopping Ads, increasing the likelihood of a sale.
Using keywords with a high commercial intent can significantly increase your click-through rates and allow you to focus on improving your conversions – isn't that what every business ultimately wants?
Exactly how can you identify the most profitable keywords?
After learning what high-value keywords are and why they are crucial for SEO, it's time to identify the best ones for your company.
Keywords with significant commercial intent can be found in numerous ways:
Search engine optimization tool AdWords
- AdWords Keyword Planner is one of the greatest ways to find the most valuable keywords.
- In your AdWords account, click "search for new keyword and ad group ideas," then log in to the Keyword Planner from the "tools" tab.
- Enter your product or service in the search field now. Then, to help you narrow down your search, we'll give you a selection of possible terms.
How? There are a few things to keep in mind when deciding which keywords to target: Competition for these keywords is strong because they have a high chance of bringing in customers.
Analytical tools provided by Google
Top search terms according to Google Analytics.
Google Analytics can also be used to identify high-value keywords. For example, the "AdWords Keywords" report in this tool will show you which of your top-performing keywords is most closely associated with your conversion objectives. See how many of your top 10 keywords are high-commercial-intent terms.
To discover how much better your conversion rate could be if you targeted high-value keywords, you may want to start adding some to your AdWords account. Yes, there will be a cost to pay, but the benefits should be obvious.
Keywords with low search value
On the other extreme of the success spectrum, a low-value keyword is one for which marketers are unwilling to pay a significant amount of money. Why? Because they aren't trying to make a profit. This suggests that the people who search for these terms are not likely to buy anything from your company.
The word "free" is a good example of a keyword with low commercial intent. Including this in a search query indicates that a person is not interested in spending money.
You may wish to target low-value keywords if you run a freemium company model and hope to convert free users into paying customers by bringing in high-quality traffic. Low-value keywords are a gamble. You may bring in some customers, but many of them will leave your site because of the poor user experience.
Are you ready to find out how your keywords can help you get more traffic from search engines? Get in contact with us now.