If link building fails, what happens to a business?
Link-building is a crucial part of SEO. It not only has the potential to increase your site's ranking with Google, but also helps create backlinks that can help improve domain authority and trustworthiness for both you as an individual or business entity in general online.- Link Building isn't always easy though - there are many factors which affect how well it works including quality content creation & promotion strategies among others so don’t forget about these essentials when trying out different types!
The best way to ensure your site doesn’t suffer from a link building disaster is by being aware of all the possible problems that can occur.
It might not always be intentional, but mistakes will happen if you don't use proper SEO techniques- and those consequences could devastate any business or organization!
Hypothesis 1: Nefarious tactics
Black-hat and white-hat link building are two distinct approaches to SEO, which can be further subdivided into the following: In both cases, the goal is to improve your website's search engine rankings. What's the deal with that? Search engine optimization (SEO) done in a black-hat manner violates the rules set forth by the search engines.
To achieve this following method may be used:
Search engines are shown content that is different from what people are presented with, which is known as link masking or cloaking. The link's final destination will be hidden using a redirect. A custom URL will be used in place of the default one. Not only does this tactic look dishonest, but it will do nothing to help your rating in the SERPs.
- The practice of hiding linkages in plain sight.
When we find links in a piece of material, we're not surprised; nevertheless, if these connections appear unsuitable in the content, it's likely that they're the result of black-hat techniques and the act of exploiting a website's security hole. The SERPs may penalize you if you insert hidden links into a website that you do not control or have the authority to do so.
- Using text that is not visible to the eye
In addition to hiding links, you may also conceal text on a page. As an example, if you have a black background and a black font, you can hide the text with the same color as the background. In order to rank for more keywords, you should avoid hiding material on a page that is only visible to the search engines and not the actual users.
The outcome? Your website could be penalized by the major search engines. You'll have to start from the beginning if you've done any good SEO work up to this point. As a whole, this is a bad situation to find yourself in. This means that you have been misinformed if you have been advised that hiding material in order to trick a machine into believing that the keyword you want to rank for has been utilized.
- Using Black hat methods
We, along with many other digital marketing organizations, use white-hat SEO, which has been deemed an organic method of increasing a website's rating. Despite the penalties, black-hat tactics are still employed because they produce results rapidly.
Let's say a company offers you the possibility to boost your SEO swiftly, or you've discovered a strategy that provides a quick fix. By breaking the rules, you'll have to face the repercussions yourself.
- Do black hat tactics have an effect?
Your business, reputation, and search engine rankings all be in jeopardy if you use black hat SEO techniques. It's possible that you'll be blacklisted from the SERPs altogether.
Scenario 2: Penalties that are manually applied.
As soon as you get a manual penalty, the advantages of using black-hat SEO tactics versus organic white-hat SEO disappear. A manual penalty indicates that a member of the web-spam team manually applied a penalty to your site.
A contravention of their policies will have been discovered. Alternatively, you have done something that they don't like on your website. Duplicate content or keyword stuffing are two examples of this. However, this is frequently due to the employment of black-hat link building techniques, such as redirection and cloaking, as discussed above.
There are many websites that know what they're doing, such as hiding content and links in order to trick search engines. Individuals with no prior experience in SEO and who attempt to do everything on their own may not be aware of the mistakes they have made.
Businesses may encounter issues if they aren't aware of the latest SEO laws, such as not being aware that buying links, for example, could be a problem. Because of this, their rankings may suffer as a result. So, if you've noticed a decrease in sales in recent weeks or even days, it may be because you've been penalized.
The less damage you will take if you realize you have a penalty as soon as possible. Because of this, you should either deal with a company that guarantees white-hat SEO link building tactics or ensure that you stay up to date on the latest SEO link building practices.
Scenario 3: Penalties based on algorithms
It is possible to face harsh consequences if you use black hat techniques such as hidden text or cloaking. Your site will be penalized by the search engine if it has a fault. It is possible to lose all of your traffic and ranking if you do not go by the algorithm's rules or if you try to deceive the system.
If you are penalized by an automated system, you will not be able to see it right away, unlike with a manual punishment. You won't be notified of what you've accomplished. The first symptom of an algorithmic penalty will be a decrease in traffic to your website.
So, if you haven't already, this is a good example of what may happen when link building goes awry.
Penalties can be imposed for various reasons, the most common of which include this:
- Your site no longer meets the requirements for ranking because of a change in the algorithm.
- As a result of the changes you've made, your website no longer meets the criteria for being ranked highly.
- All of these examples show how you can update your website so that it no longer meets the criteria. You will also fail to match their requirements if you want to introduce spammy links or shroud your links to your brand.
Scenario 4 : Search Engine Penalties
Getting a penalty from the top of the SERPs is like handing your competition a gold platter to feast on, and it's not something you want to contemplate. A Google penalty is an indication that your link-building strategy is off.
As we covered before in the tutorial, link building is usually beneficial when done appropriately. As a result, a large number of organizations and companies are penalized for attempting to raise their public profile. Why? Some basic errors led to their failure.
How do you get penalized by Google?
There are various reasons why you may get penalized by Google. Overusing exact match anchor text, on the other hand, is a common link-building blunder. If you do this, you may be penalized by a penguin.
A Google algorithmic penalty is known as a "penguin penalty." Penguin was first introduced in 2012 and went through 10 modifications before becoming part of Google's primary algorithm. What's the point? To limit the number of SERP results, including instances of black hat SEO tactics such as keyword stuffing.
In addition to keyword stuffing and excessive use of exact match anchor text, you might be penalized by Google for:
- If you have a piece of content that includes a link to an unrelated page, you may be penalized by the search engines for doing so rapidly. Injecting links, sitewide links, link exchanges, and constructing links in blog comments are all instances of unnatural (or "bad") links used to affect a site's ranking position in the SERPs.
- Blog networks for private use: A PBN, or private blog network, is a network of websites owned by a single company that is interested in link building. This is frequently done in an attempt to raise the authority of a website in order to improve its position in search results. A third-party site that appears to be a third-party site, at first sight, may actually be part of their network. This is considered a very risky method in link development and is not encouraged. The benefit of using an outdated link-building strategy does not exceed the cost.
- Low-quality links: When it comes to link building, low-quality links are a no-no. As an organic link development tactic, it contradicts all it stands for. For this reason, Google made sure that only high-quality links were ranked higher than low-quality ones. A penalty can be avoided by showing Google that your link has value and originates from reliable sources, but this can be difficult.
Reasons why link building is necessary
At the outset of this book, we looked at a few of the advantages that link development could provide for your company. However, launching a link building strategy on your own is not a simple task. A lot of time, patience, and an understanding of how to avoid the consequences of link building that go awry are required in order to succeed.
It makes sense, then, to use our services, especially if the long-term advantages make it a worthwhile investment for you.
So, now the real question is: Why should you use our products and services? To what end do you need a link-building strategy? Does this method of SEO work for you at all? Having a clear understanding of how it may go wrong is just as crucial as having a clear understanding of why you need it at all.
Hopefully, the following explanations may assist in clarifying things.
- Search engine optimization assistance is required.
Your brand's online performance depends heavily on its ability to be found in search results. You can make it easier for your current and potential consumers to locate you, as well as establish a greater level of confidence with them and Google. A lack of or non-existent internet presence can be a concern, therefore. Your own website may be the root cause of this problem. Your on-page content, for example, lacks any relevant target keywords at this time. Google does not know who you are or what you do.
On top of that, your position in the rankings is really important. The more prominent you appear in the search results, the more likely you are to be found. As a result, the volume of traffic you receive will be reduced, which in turn will have a negative impact on your profit margins and repeat business.
- Brand Recognition & Exposure.
What industry you operate in or how niche your business is doesn't matter; if you don't have a lot of brand exposure and recognition, you won't be able to succeed. Making your firm more visible to potential clients is the goal of brand exposure. Consistency, an audience in mind at all times, as well as a clear set of goals are essential to gaining the public's trust. Do you need to get your brand out there? Yes, that's what I'm getting at. Apple, Nike, Coca-Cola, and Adidas are just a few of the world's most well-known brands. What ties these brands together? Simply by hearing their name, you're able to deduce what they have to offer their clients. As a result, they'll get more business than a lesser-known competitor. It is really essential for the public to feel secure about the money they have invested. To get to where they are now, these businesses had to start somewhere, and it's safe to assume that they went through a rigorous process of brand exposure along the way.
To be able to earn bigger and better profits, you need to gain more exposure in order to drive more traffic and boost your online presence. The essential benefit is that it puts you at the top of your customers' minds all the time, allowing you to build trust with both present and potential clients.
- You're not ranking for your intended keywords.
Regardless of which search engine a client chooses to use, they all begin by entering a keyword into the search box (s). The customer can then look over the results. If a company wants to be successful in the online world, it must first identify its specific industry's keyword(s). Or, to put it another way, you must be aware of the needs and wants of your target audience. This information can be found by performing a keyword search. You may not encounter problems at this stage, however.
Most of the time, when a search engine returns results, it doesn't just provide one or two items—it might return millions. There's no guarantee that consumers will actually go through all of the sites that a search term brings up. Only a small number of visitors will read past the first page. As a result, if you can't rank on the first page for your freshly discovered target term, you have a major problem: your customers won't be able to find you.
It's possible that one or more of the following may be to blame:
- Perhaps your website is still too new.
- Your site does not have any targeted keywords.
- There aren't any backlinks pointing to your site that contain the anchor keywords you're trying to rank for.
- The keyword you've selected is too broad or competitive. Trying to rank well for a term that many of your competitors are already using may not be fruitful.
Exactly what is the answer to this problem?
This issue of not appearing in search results for desired keywords must be addressed right away. You'll need to figure out which of the following reasons is relevant to your personal scenario before moving forward. In certain cases, even when a firm has the right keyword, it may not have enough trust and authority since its website is still too fresh. Sites that have been around longer tending to rank higher since they have greater credibility and authority. While one company may not have employed the keywords correctly, another company may have a combination of keywords. If you want to get the greatest results, you must first identify the specific types and numbers of issues you are trying to solve.
If your keyword is extremely competitive, you will need to conduct a more thorough keyword investigation. It's not enough to know what your industry's keywords are. If you want to rank well for a keyword, you need to know how many people are searching for it and how tough it is to rank for it. You can tell if a term is worth targeting by looking at how many other sites are competing for the same position in the search engine results. There are advantages to more in-depth keyword research, such as discovering new areas you hadn't previously considered.
As a result, you must prioritize the inclusion of these targeted keywords on your website. Once you've done that, you're ready to begin constructing backlinks. Your internet visibility and search traffic will both grow as a result of your efforts to establish high-quality links. As a result of this, it can help you overcome the issue of your website being too fresh. You can begin to rank for your desired keywords by following these steps.
- Your site Isn't Getting Any Visitors.
The frustration of creating a functional and visually appealing website with a wide choice of items or services ready to sell only to discover that you have no visitors is one of the most irritating things you can experience. Although it may be frustrating, you're not the only one. If you don't attract enough visitors to your website, you're missing out on potential customers. Why? There are more than a billion websites on the internet; therefore, the field is extremely crowded. SERPs like Google has to come up with a means to display all of this information in a logical order. Input the formulas.
In order to give the most relevant results from the search index, an intricate algorithm employs more than 200 ranking parameters. They will only present their users with the most relevant and useful information.
To keep as many clients as possible, Google must maintain high standards in order to remain competitive. Because Google has made it clear that it only wants to show relevant, high-quality results, it's no wonder that few people look past the first page of results.
Most people, including your buyers, will only look at the first page of results. As a result, traffic will be difficult to come by if you do not appear on this list.
Your inability to rank and, as a result, receive visitors may be due to a variety of factors, including a weak SEO effort, the use of inappropriate keywords, or a lack of compelling content. Nevertheless, there's another noteworthy reason why you might not be receiving the visitors. There aren't enough links pointing back to your website.
- The Domain Authority of Your Website Is Needed To Be Increased.
It's possible that your website isn't performing well because of the quality of your content or your choice of keywords. It's possible that your DA is too low.
A DA is what? To put it simply, DA stands for "domain authority," and it's a ranking factor developed by Moz. The DA increases in direct proportion to the score, which runs from one to 100. For this reason, it was put in place to help corporations figure out how probable a website is to rank. The free Moz tool allows you to check your current ranking at any moment.
Your DA is calculated using a variety of parameters. The number of links you have is one of these. Because of their high number of high-quality external links, sites with many high-quality links have a higher Domain Authority (DA) score than those with few. As a result, your score will suffer if you don't have enough links or if those links are of low quality. The lower your score, the more probability of you to rank lower. Because of this, you'll need to raise your DA level.
- Failure to Convert
It can be discouraging to learn that despite getting visitors, your firm isn't converting them into customers. If you're not converting, there are a variety of reasons for this.
Your website may appear good, but it hasn't taken into account the user experience, and the flashy gimmicks or broken links are driving people away before they've had a chance to see what you have to offer.
If a website is slow and takes time to load, customers will go. It should be able to load in two to three seconds at the most. A significant bounce rate will ensue if it doesn't.
Customer trust may not be being established, or you may not be meeting their individual demands. It is important for a customer to know that they can entrust their money to you.
Customers who encounter these issues may leave your site in search of a different one that contains the data they need. However, if people can't find you online, it could be a major reason why you're not converting. Your customers won't find you if you aren't ranking for your target keywords and showing up in the search results.